Howard Financial Services Limited · CBI Reg C430229

Impartial advice.
No bias. No pressure.

Impartial mortgage brokering from a qualified, CBI-regulated adviser who works for you — not for a bank.

Howard Financial Services exists because buying a home is one of the biggest financial decisions most people will ever make — and they deserve advice that puts their interests first. Not a bank's targets, not a sales quota. Just the right mortgage for their situation.

That sounds simple, but it's rarer than it should be. Most people get their mortgage from the bank they already use. That bank will offer you their products and only their products. An impartial broker does something different: they look across the full panel of lenders, compare rates, criteria, cashback, and flexibility, and find the option that genuinely fits you — not the one that happens to be on the counter.

What "impartial advice" actually means

We shop the full panel. Every time.

Francis Howard isn't tied to any single lender and receives no preference fee for placing business with any particular bank. Every application is assessed across the full active panel — and the recommendation is based on what's right for your circumstances, not what pays the best commission.

The current lender panel includes:

Bank of Ireland
PTSB
Haven
ICS Mortgages
Núa Money

Francis Howard

Francis Howard is a Qualified Financial Adviser (QFA), Retirement Planning Adviser (RPA) and Specialist Investment Adviser (SIA) — three separate professional qualifications recognised by the Central Bank of Ireland. He is regulated by the CBI under registration number C430229.

QFA

Qualified Financial Adviser

The primary professional qualification for financial advisers in Ireland, awarded by the Irish Institute of Banking.

RPA

Retirement Planning Adviser

Specialist qualification in pension planning and retirement income strategy.

SIA

Specialist Investment Adviser

Advanced qualification covering investment products and portfolio advice.

MDRT Top of the Table

Million Dollar Round Table

An internationally recognised standard of excellence. Top of the Table is the highest tier, achieved by fewer than 1% of MDRT members globally.

Experience you can lean on

Francis has been advising mortgage clients since 2018, arranging hundreds of mortgages across Cork, Dublin and the rest of Ireland — from straightforward first-time-buyer cases to the kind other brokers and banks have already turned away. That track record shows in a 5-star rating on Google.

The cases we're asked about most:

First-time buyers
Self-employed & contractors
Company directors
Switchers
Self-builds
Fresh Start cases
Help to Buy & First Home Scheme
Buy-to-let

The technology approach

A digital service with a personal touch

IWantAMortgage.ie is how a traditional broker should work in 2026. You can check your options in about 60 seconds, free and with no registration, because the technology checks your situation against every lender’s real criteria before you speak to anyone — the same criteria Francis uses, running server-side.

But you’re never talking to a system. The technology does the legwork — gathering your figures, flagging the lenders that fit, organising your documents — so that Francis can spend his time on the part that actually needs a human: the advice. Every assessment is reviewed by a CBI-regulated adviser.

What to expect working with us

Clear explanations, no jargon. If something is complicated, we'll walk you through it until it isn't. If a product isn't right for you, we'll tell you that too — even if it means sending you somewhere else.

From your first enquiry through to drawdown, you'll have one point of contact who knows your file. No handoffs to a call centre, no chasing. Just straightforward support all the way through.

Ready to get started?

Find out how much you could borrow

Use the free calculator for an instant indicative result, or get in touch directly — no commitment required.

Check how much you could borrow →Get in touch

Howard Financial Services Limited T/A IWantAMortgage.ie is regulated by the Central Bank of Ireland (C430229). Member of Brokers Ireland.

Registered in Ireland, Company Registration No. 659301. Registered Office: 2 Mountain Common, Ardfield, Co. Cork. Director: Francis Howard.

© 2026 Howard Financial Services Limited. · Fees · Remuneration · Complaints procedure